Fairy Love Land:
A Magical Escapade into Escada Fragrances' Newest Scent
Step into the enchanting realm of Fairy Love Land, crafted by VRROOM in collaboration with Pavillon Noir for the launch of Escada Fragrances' latest olfactory masterpiece, Fairy Love.
et within the vibrant virtual universe of Roblox, Fairy Love Land beckons users into the very essence of the brand and its captivating new fragrance. A groundbreaking endeavor for Escada Fragrances, marking its pioneering entry into the Metaverse, this virtual domain draws inspiration from the magical allure of scent, reminiscent of the joyous, kaleidoscopic atmosphere found within our collective imagination of amusement parks.
Much like the fragrance it celebrates, Fairy Love Land is a realm of fresh and fruity notes, with its centerpiece being a radiant heart-shaped bottle, mirroring the scent's essence, prominently featured across the landscape.
As users traverse this immersive world through their avatars, they're welcomed to partake in its myriad offerings and explore its diverse spaces. A true interactive Metaverse, visitors engage in a series of mini-games scattered throughout the park, earning virtual items symbolizing the elements comprising Fairy Love fragrance—bottles, raspberries, pears, and jasmine flowers—to adorn their avatars.
In this innovative move, Pavillon Noir propels Fairy Love into the Metaverse, dedicating an entire virtual world to the fragrance. Moreover, enthusiasts can vie for the chance to win an actual bottle of Fairy Love through a prize draw on Instagram.
Experience the magic of brand activation as Fairy Love transcends traditional boundaries, inviting enthusiasts on an immersive journey through Fairy Love Land—an adventure that seamlessly merges fantasy and fragrance in the boundless realm of the Metaverse.