SXSW
Embark on a journey through the virtual renditions of Austin's most iconic locales, immersing yourself in a myriad of XR events during SXSW.
SXSW, or South by Southwest, isn't just a festival—it's a convergence of innovation, culture, and creativity. It's where the digital and physical worlds intertwine, connecting people from across the globe and bringing together artists from diverse backgrounds. At SXSW, we explore the current state of technology and its trajectory into the future.
As part of the SXSW experience, we ventured into the realm of virtual reality, crafting a series of virtual worlds mirroring Austin's most beloved landmarks. Within these digital domains, attendees were treated to a plethora of events, ranging from live panel discussions to special showcases, XR experiences, and beyond.
These virtual spaces weren't just recreations—they were vibrant hubs of activity, pulsating with the energy of SXSW. Attendees had the opportunity to engage with brands, discover new music, and immerse themselves in cutting-edge technologies, all while traversing the digital landscapes of iconic Austin locations.
Through our meticulously curated events, concerts, and brand activations, we aimed to blur the lines between the physical and digital worlds, providing a platform for exploration, collaboration, and innovation. SXSW 2022 wasn't just an event—it was an experiential journey into the heart of Austin's vibrant culture and the forefront of technological advancement.